What post do you have to send First Class?
Reasons for choosing First Class can be to meet customer expectations, where a delay in receiving documents, samples or responses to a request can win or lose business.
Other businesses rely on urgent communication that needs to be delivered and acknowledged quickly, including legal documents, contracts, compliance notices and court documents with strict deadlines. Delays due to slower postal services could mean missed deadlines, non-compliance fines, or legal action.
Things are changing however, contract clauses which previously stipulated that notices be sent by First Class post are being replaced with electronic forms of communication, avoiding incurring unnecessary costs.
Post is still an extremely important form of communication, with people trusting mail over other methods. Businesses that want to prioritise communication with their customers can successfully combine the instant delivery of email or SMS, with a physical reminder or follow-up.
An excellent example of this working is for appointments for tenants sent by housing associations. Missed appointments can be extremely costly, so for future appointments they send a physical letter including all the relevant information in multiple languages. This is then followed up by a reminder SMS nearer the date of the appointment.
This combination of communications can be managed through a CRM system, printed using Mailing Software and with advanced planning, replaces the requirement for a next day postal service, and significantly reduces the postage cost.