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Direct Mail vs Email Marketing: Which Should Your Business Choose?

Email marketing and direct mail are often viewed as competing marketing channels, but the reality is that each has its own strengths. The best choice depends on your objectives, your audience and the type of message you're trying to communicate.

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Correct Address Formatting for Discount Mail

Since the price gap has widened between First Class and Second Class mail, lots of our customers have asked us about switching to Second Class and what that would mean. The First Class service is becoming a premium product and the new prices reflect this.

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Should I send my post Second Class?

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Second Class Letter changes and what this means for businesses

From 28 July 2025, Royal Mail will introduce a new delivery model for Second Class letters—part of a major reform to modernise the Universal Postal Service and reduce operating costs. This change has raised questions for many businesses that rely on post to reach their customers. The good news is that mail remains one of the most effective and trusted marketing channels, and with smart planning, it will continue to deliver results—literally!

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How To Write A Sales Letter Using AI

AI has transformed the way businesses create sales letters, but the best results come from combining artificial intelligence with proven direct mail marketing principles. Understanding your audience, creating a compelling offer and refining your message remain the key to success.

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What Every UK Business Should Know About Direct Mail Marketing

Direct mail marketing offers businesses a powerful way to engage customers, build trust and generate enquiries. Understanding the key principles behind successful campaigns can help you maximise response rates and get the best return from your marketing budget.

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Changes to How Royal Mail Delivers Your Letters

Big changes could be coming to Royal Mail’s delivery schedule in 2025, with proposals that may impact how businesses send and receive letters. A consultation is currently underway on plans to introduce a new delivery model, aimed at modernising the postal service in the face of falling letter volumes and rising costs.

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Business Mail & Business Mail Advanced

The Business Mail service from Royal Mail is a discounted bulk mailing service for your invoices, appointments, customer service updates and administrative information. Using this service will mean a significant saving when sending your mail.

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Franking Machines and Mailmark – What is Mailmark?

Is your business using stamps/the Post Office? Or are you already using a franking machine; are you being told about the new postal barcode system for franking machines? Either way we hope this information helps you get a better understanding of this service from Royal Mail...

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